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Dynamic email marketing content revealing various products to various subscribersPredictive recommendations suggesting products before clients searchAutomated projects activated by particular behavioral signalsReal-time spending plan allotment to the best-performing creative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, exceeding normal project standards.
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